Dr. Sheenu Jain

Dr. Sheenu Jain

Associate Professor

Dr. Sheenu Jain brings a unique combination of multi-disciplinary academic quali?cations and co-curricular as well as administrative and managerial capabilities such as curriculum design, managing startups, setting up entrepreneurship and incubation centre, brand store, setting up E-cell, conducting training programs, and networking with State Governmental agencies and local industry associations such as CII, TiE, and FICCI.
Since 2020 she is Associate Professor – Marketing and Entrepreneurship, and Chair, Centre for Innovation, Incubation, and Entrepreneurship (CIIE), at IIHMR University, Jaipur. She is also the Co-founder at IIHMR Startups. Prior to this, for 9 years (2010-19) Dr. Jain was faculty in Marketing and Entrepreneurship at Jaipuria Institute of Management, Jaipur. She has over 16 years of experience in academia, consulting, start-up training, digital marketing, and mentorship. She had  brief industry experience with Jaipur Rugs as Assistant General Manager, Marketing & Communication and she has launched a luxury brand store for them in Jaipur.
She has earned her PhD in green marketing. Dr. Jain was selected as Young Management Scholar and was instrumental behind launching Asia's biggest B-plan competition i2I and headed Centre for Entrepreneurship and Innovation at IIM Calcutta (2005-07). Dr. Jain holds multi-disciplinary degrees in MBA, M.Com, and MSc (Applied psychology). She is a certi?ed Entrepreneurship educator, Master trainer and mentor from ISB Hyderabad and National Entrepreneurship Network. Dr. Jain was also part of ?rst batch of trainers selected by Goldman Sachs & London Business school for training 10000 women entrepreneurs in the country. Dr. Jain's Sochnapreneurs entry was selected as one of the three winners from over 200 applicants around the world for World Bank-CES Global Tech Challenge: Solutions for Women in 2020.
Dr. Jain has more than 30 papers and 15 cases published in various refereed journals of national and international repute to her credit. A Competent writer works as a freelancer with Times of India, Tribune, The Statesman, DNA Academy, etc. She has published four edited books, including a book on management cases and a book on “Demonetization & Digital Economy”.
She has closely worked with the Ministry of Northeast, CII, Jhpiego, Indian Chamber of Commerce and Industries and various other state government bodies on various joint programs Dr. Jain is a versatile trainer who has conducted various Management Development Programs in different spheres of sales, leadership, negotiation skills, digital marketing, communication, design thinking, business modelling and served as a resource person for various in–house training programs of corporates, central and state government bodies. She has successfully organized various National & International conferences and symposiums. She has represented various national & international forums like UNESCO – APEID, Ad–Asia, CII Partnership Summit, Round Tables.


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