Toll Free for Admission 1800-3010-5700

Assessment of Consumer Willingness Regarding the Acceptance of a Customized Health Insurance Product-(CHIP)


  • Shuchi Soni
  • Agency : Health Insurance, Coverage, Customization, Pre Designed Packages,
  • Objective : To study the consumer willingness towards their acceptance of a Customized Health Insurance Product.



  • Background : To see customer perception and willingness towards purchase of Customized Health Insurance Plan.   Rationale: Like one size does not fit all, it is equally evident that all sizes do not fit one. Customization is that perfect midway between giving customer a product that is unique and one that is indistinguishable from every other product of its kind. Unlike mass production, where products are essentially the same for all the customers. This study attempts to understand customer perception over the purchase of customized health insurance plan wherein they can design their own bouquet of services amongst various insurance coverage being offered by the insurer.



  • Methodology : The study was cross sectional exploratory with sample size of 114



  • Findings : At the end of the questionnaire the sample population was asked to rate their willingness to purchase CHIP (Customized Health Insurance Plan) wherein they can design their own bouquet of services and coverage according to their individual needs well explained by an insurance consultant and at a premium they can afford. 74% population was highly enthusiastic to purchase such a plan. 22% people were not sure and 5% of the population did not show any interest in the customized plan.



  • Recommendations : Not Available

To study the consumer willingness towards their acceptance of a Customized Health Insurance Product.