Exploratory and Design Recommendation Study for Social Networking Site for Public Health Professionals (Non-Clinical) in Indian Context
Agency : Social Networking Site, Public Health Professionals, Clinical Professionals
Objective : To
explore the need of a social networking site forpublic health
professionals and give design recommendations for the same, if needed.
Background : Social
networking sites have become very popularacross the world. Majority of
the social networking sites which exist today are mainly for clinical
professionals and patients, but there is no website for dedicated professionals
who are working in the field of public health and have a non – clinical background.
In addition to this, the websites which exist are majorly known by people in
North America and Europe and not by Indian professionals.
Methodology : Respondents
were chosen from across four categories ofprofessionals namely: NRHM
(District Program Officers), Training Co-ordinators, Program Managers (Private
sector) and health insurance professionals. The sample size was (n=4) across
of respondents. The telephonic interviews were conducted across India.
Findings : Social
networking site is needed by public healthprofessionals in their
professions. Any social networking site for public health professionals should
have applications which help them in each of the following broad categories:
Updates from all the possible sources
Sharing and seeking opinions
One stop information portal
Recommendations : If
such a social networking site will be created,it will help all the
public health professionals to achieve maximum individual potential. This
particular framework shoud be known as “Dharmik's framework for public Health
professionals achieving Maximum Potential through Social networking”
To explore the need of a social networking site for public health professionals and give design recommendations for the same, if needed.