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Exploratory and Design Recommendation Study for Social Networking Site for Public Health Professionals (Non-Clinical) in Indian Context


  • Dharmik Shah
  • Agency : Social Networking Site, Public Health Professionals, Clinical Professionals
  • Objective : To explore the need of a social networking site for public health professionals and give design recommendations for the same, if needed.


  • Background : Social networking sites have become very popular across the world. Majority of the social networking sites which exist today are mainly for clinical professionals and patients, but there is no website for dedicated professionals who are working in the field of public health and have a non – clinical background. In addition to this, the websites which exist are majorly known by people in North America and Europe and not by Indian professionals.


  • Methodology : Respondents were chosen from across four categories of professionals namely: NRHM (District Program Officers), Training Co-ordinators, Program Managers (Private sector) and health insurance professionals. The sample size was (n=4) across each category of respondents. The telephonic interviews were conducted across India.



  • Findings : Social networking site is needed by public health professionals in their professions. Any social networking site for public health professionals should have applications which help them in each of the following broad categories:  

    1. Updates from all the possible sources  
    2. Skills acquisition  
    3. Sharing and seeking opinions  
    4. One stop information portal


  • Recommendations : If such a social networking site will be created, it will help all the public health professionals to achieve maximum individual potential. This particular framework shoud be known as “Dharmik's framework for public Health professionals achieving Maximum Potential through Social networking”


To explore the need of a social networking site for public health professionals and give design recommendations for the same, if needed.