Market Research for Business Opportunities for Accenture in China's Healthcare IT Industry
Agency : Healthcare IT, Health information system, Clinical information system, m- Health, Health Insurance.
Objective : The
study aims at understanding opportunities forAccenture to initiate
their business in China. The objectives of the study are
To review the health care, hospital and health
To study the untapped market of China's IT
To analyze the
strengths, weaknesses, opportunities and challenges for Accenture in China'sIT
Background : Accenture is
providing health IT consulting andsupport services to China To further
scale up its business, market research has been carried out. This project deals
with the market analysis of Accenture to expand its business in Health IT of
Methodology : This
study is based on an extensive literature review,the purpose of which
was to identify, summarize, and evaluate ideas and information on the
opportunities for Accenture in tapping the untapped market of China's IT
healthcare. In addition, the study uses secondary data of previous study by the
authors to highlight the current situation of IT healthcare in China's market.
Also research studies done by Accenture on various segments in China have been
used for analysis.
Findings : This
study found that government-owned hospitals form the backbone of the health
care system and also account for most health care service provisions which have
low utilization rate. Although 80% of the hospitals have a well established HIS
system but it still lacks other e- Health services like
m - Health, EMR, Cloud Computing and Telernedicine. Only 30% of the population
is covered under insurance. There are vast opportunities for Accenture to offer
service in China's Healthcare IT market. The report highlights the uptapped
market in China's Healthcare IT market where Accenture can prove its excellence.
The report analyses the opportunities for Accenture in China's Healthcare IT
Market. Through SWOT the recommendations are drawn for Accenture for making a
firm position in China's Healthcare market.
Recommendations : Not Available
The study aims at understanding opportunities for Accenture to initiate their business in China.