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Market Research for Business Opportunities for Accenture in China's Healthcare IT Industry


  • Vanshita Sinha
  • Agency : Healthcare IT, Health information system, Clinical information system, m- Health, Health Insurance.
  • Objective : The study aims at understanding opportunities for Accenture to initiate their business in China. The objectives of the study are
    •   To review the health care, hospital and health insurance system  
         To study the untapped market of China's IT Healthcare
    •   To analyze the strengths, weaknesses, opportunities and challenges for Accenture in China'sIT healthcare industry







  • Background : Accenture is providing health IT consulting and support services to China To further scale up its business, market research has been carried out. This project deals with the market analysis of Accenture to expand its business in Health IT of China.



  • Methodology : This study is based on an extensive literature review, the purpose of which was to identify, summarize, and evaluate ideas and information on the opportunities for Accenture in tapping the untapped market of China's IT healthcare. In addition, the study uses secondary data of previous study by the authors to highlight the current situation of IT healthcare in China's market. Also research studies done by Accenture on various segments in China have been used for analysis.



  • Findings : This study found that government-owned hospitals form the backbone of the health care system and also account for most health care service provisions which have low utilization rate. Although 80% of the hospitals have a well established HIS system but it still lacks other e- Health services like CIS, m - Health, EMR, Cloud Computing and Telernedicine. Only 30% of the population is covered under insurance. There are vast opportunities for Accenture to offer service in China's Healthcare IT market. The report highlights the uptapped market in China's Healthcare IT market where Accenture can prove its excellence. The report analyses the opportunities for Accenture in China's Healthcare IT Market. Through SWOT the recommendations are drawn for Accenture for making a firm position in China's Healthcare market.




  • Recommendations : Not Available
The study aims at understanding opportunities for Accenture to initiate their business in China.