Perception of Market Leaders to Highlight the Role Played by Private Providers in Introducing Innovations in the Health Market in India
Agency : Health Market, Innovations, Role of Private Providers, Information Technology, Telemedicine, Qualitative Study, Health Insurance, CHMI
Objective : The
Objective of the study was to understand the perception of the Health market
leaders about the role of Private players in introducing innovations in the
healthcare market in India.
The specific goals were:
To extract a
common definition of health market as per the market leaders.
To understand the
emerging trends in the health market and innovations for the poor.
To highlight the
opportunities /specific areas for engagement with the health market innovations
for the poor.
Background : Private
sector is the predominant health care providerin India. The Private
sector responds better to patient's interests than the public sector in terms
of – Accessibility, satisfaction with treatment, availability of medicines.
Will be the McKinsey estimates that health care- third biggest market by 2025,
with a majority coming from BoP & rural markets. Lot many National as well
as International Development Agencies like DFID, Bill and Melinda
Rockefeller Foundation, etc. are known to be active in bridging these gaps from
service provision to product development and need assessment among the
developing countries. There is great disparity in the understanding about the
investment and prioritization of the various aspects within the Health Market.
The aim of the study was to identify areas where the market leaders and
providers themselves believe that they have potential to invest and emerge.
Study Design: Descriptive/Qualitative study
Sampling Method: Snowball sampling
Private providers from various sectors of health markets like NGO, Development
Agencies, Academic Institutions, Private Companies, Hospitals and Consultancies
Number of Respondents: 18
Tool: Pretested semi-structured set of questionnaire developed by Johns Hopkins
Type of Data
Collected: Both primary and secondary data was collected by adapted
Findings : Not Available
Recommendations : 80
percent of the people interviewed were uneasywith the term health
market and could not define it beyond their areas of operation. There is a need
for awareness among the local players about the Health Market approach used by
the development agencies. Areas like telemedicine and infrastructure
development etc are seen as the prospective themes which require investments
from the development agencies in the future.
The Objective of the study was to understand the perception of the Health market leaders about the role of Private players in introducing innovations in the healthcare market in India.