Objective : The
objective is to assess the level of Awareness andCurrent Practices of
the community related to Food Fortification.
The study is conducted to achieve the following specific Objectives:
To assess the awareness about food
To understand the
current consumption practices and preferences regarding food products such as
wheat flour, edible oil and milk.
To know the
determinants and constraints in buying and consuming food product especially
the wheat flour, edible oil and milk
Background : Malnutrition is both
a medical and a social disorder,often rooted in poverty. High levels of
malnutrition particularly among women and children have been influencing
mortality and morbidity rates in infants, children and women. According to
NFHS-3 (2005-2006) of 28 states (and Delhi), in India, Rajasthan: 79.6% among
children of 6-35 months, 53.8% among married women, and 61.7% among pregnant
women. The occurrence of Neural Tube Defects due to folic acid deficiency is
also very high (18per 1000 live births) Minimal loss to Gross Domestic Product
due to Micronutrient deficiencies per year is Rs 27, 720/- crores
Methodology : Method of Data Collection
Sample size- 300 households
Data collection techniques- Primary and
Data collection tools- Structured questionnaire.
Data collection process- Interview
Findings : Only
1/4th of the respondents are aware of the fortifiedwheat flour. Almost
20% of the respondents are aware of the Raj Atta. 56% of the respondent prefer
to use packed oil from the market and preferablys sarson oil 73.3% of the
respondents prefers to consume cattle milk. 91% from rural area and 34% from
urban areas prefer to cattle Milk.
Recommendations : Since
only few people are aware of the fortified food,IEC activities must be
scaled up. The common current source of Information is WORD OF MOUTH. Present
criteria for buying wheat flour, milk and edible oil is PRICE, QUALITY, and
AVAILABILITY. Oil can be used as a good source of food fortification. Milk can
be a good source of fortification in urban areas but not in rural areas.
The objective is to assess the level of Awareness and Current Practices of the community related to Food Fortification.