Objective : India needs a connected system of Healthcare
information available to all doctors and patients whenever and wherever
necessary. Asclepius Consulting is a healthcare IT company and dealing with the
healthcare IT software called “CHARAK” which is running successfully in more
than 60 odd hospitals over 12 states across the country. The marketing strategy
for company is to Learn Charak (Hospital Information System) and maps the same
to customer requirement, self prepare sales pitch to deliver and further answer
queries during sales interactions with the customers, competitor monitoring and
response on competitor activities, reach out to hospital through phone calls or
direct visits and identify HIS needs. In this process, to have meetings with
hospital medical director/CEO/Administrator and also before any sales
interaction ensuring all market intelligence about the customer is available.
This helps in packaging the HIS product to suit the customer needs. Designated
as Manager Business Manager, key roles implies sales presentations to ensure
that there is continuous reference to how the HIS understands and solves the
largest pain points of the customer and as a part of sales process, conduct
hospital process analysis. This helps in understanding the customer needs
better and ensure deeper connect with the customer. A qualitative project was carried out on the
implementation of the software in a mid size hospital of Bangalore (Karnataka).
Data was collected from the hospitals (Names cannot be disclosed) during the
pre-implementation process. And then it was converted into the systematic flow
of data representation to the developers for developing the software.
Performing duties as Business development officer, I was supposed to be involved
in conducting demonstration sessions for the customers and sending proposals as
well. Implementation is the process of taking a plan and
putting it into action. Before implementation begins, the work plan should have
been completed and the smart objectives created.
A qualitative project was carried out on the implementation of the software in a mid size hospital of Bangalore (Karnataka)