Community-Based Social Marketing For Health And Development

Community-Based Social Marketing For Health And Development
August 25-27, 2022
Programme Coordinator and Faculty: Dr. Seema Mehta and Dr. Neetu Purohit


Containing COVID-19 and restoring our economies requires not just good policy decisions and medical advice; it also needs continued compliance with the recommended behavioral changes that in many ways go against social and cultural conventions. Daunting as they may seem, the drastic changes in behavior being called for can indeed be brought about. The science of social marketing uses the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for social good by influencing people's behavior for the benefit of both the target audience and of society. Public health, safety, and environmental concerns are some of the areas where social marketing can have a huge impact. The government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges, and healthcare organizations are searching for better ways to communicate with the public about health behavior, the environment, infrastructures, and social welfare. Social marketing utilizes the latest marketing communication tools for instance social media platforms, combined with the most current segmentation and consumer insight techniques that focus on the individual to understand how to deliver positive behavioral change. A well-crafted social marketing campaign would help address the current crisis and set foundations that will help enrich the adverse consequences of future pandemics.

Programme Objectives

This training programme has been designed to enable participants to understand:

  • To provide an overview of the social marketing approach and its distinctive features.
  • To identify behavioral determinants that must be addressed by the programme intervention.
  • To use a systematic approach to market social programmes.
  • To design the basic social marketing strategies for behavior change.

Programme Contents

  • Define distinctive features of Social Marketing.
  • Describe the steps that comprise the Social Marketing Process.
  • Initial Planning: What You Need to Know About Your Audience.
  • Selecting the Target Behavior.
  • Segmenting and selecting Priority Population.
  • Designing Social Marketing Strategies (4 P's).
  • Competencies for Social Marketers.

Who should attend?

The programme is designed for State and District level personnel working in public, NGOs, private sector organizations, social marketers, hospitals, students, faculty, program planners, and designers responsible for behavior change.


The programme pedagogy is based on the participatory learning approach. It includes lectures, discussion sessions, case studies and games.

Resource Persons

Seema Mehta

Dr. Seema Mehta is a Professor at SD Gupta School of Public Health, IIHMR University. She is faculty in-charge of MPH Programme - a cooperative programme of Johns Hopkins University and IIHMR University. She has an extensive experience in Teaching, Training and Research in the field of Health Management. You can reach out to Dr. Seema Mehta at

Dr. Seema Mehta, (Ph.D)
Programme Coordinator
Professor, IIHMR University, Jaipur
Social Marketing Specialist

Neetu Purohit

Dr. Neetu Purohit is Professor at Institute of Health Management Research, IIHMR University. She has conducted several trainings on Social Beahvioural Change Communicatiom for different organizations. She had an experience of multiple studies and projects on health systems assessments/ evaluation of various health including behaviour change interventions programmes.

Dr. Neetu Purohit, PhD
Professor, IIHMR University, Jaipur
Behaviour Change Communication Specialist

Programme Fee

The programme fee for Indian participant is Rs. 24,750 plus GST (18% as applicable) and for International participant is USD 462 plus GST (18% as applicable). The fee covers tuition fees, background reading material, lodging and boarding.


Early Bird Discount: Nominations received with payments on before 4-weeks (July 26,2022) will be entitled to an early bird discount of 10%.
Group Discount: Any organizatio n sponsoring four or more participants to the programme will be entitled for a discount of 20% on the total fee payable provided that at least four participants attend the programme.
Maximum Discount: Organization can avail themselves of both the discounts subject to maximum discount of 20%.


The programme will be held at IIHMR University, Jaipur. IIHMR University is located near Jaipur International airport, Sanganer, Jaipur. The University campus provides a learning environment to the participants. The participants are welcome to use the library and recreational facilities at the campus.


A certificate of participation on completion of the programme will be issued by IIHMR University, Jaipur.

Contact Us

All communication regarding the training should be made with the Training Department at the following address. Please fill the registration form on below apply now button.

Programme Officer (Training)

The IIHMR University
1, Prabhu Dayal Marg, Sanganer Airport
Jaipur – 302029, Rajasthan

Phone Number: Mobile: +919358790012, 0141-3924700
Email: & cc: