Design Thinking in Healthcare

Design Thinking in Healthcare
November 03-05,2022
Programme Coordinator: Dr. Sheenu Jain

Background

"Discovery consists of seeing what everybody has seen and thinking what nobody has thought."
— Albert Szent-Gyorgyi,
Nobel Prize winning biochemist and discoverer of Vitamin C

Design thinking today is a proven and easily accessible framework for problem-solving, to health challenges. By using the design thinking framework, participants can uncover and develop effective solutions guided by people in the communities where the healthcare challenges exist. This programme will help in unlocking diverse, small, and iterative prototyping of potential solutions, based on insights from the people living with, and having the most at stake in, addressing the challenges. This programme offers students opportunity to work on real time problems and designing solutions for them. The programme is a blended mix of theory and practice sessions. During the programme students will learn the values of creativity, strategy for innovation, the design thinking approach, engagement practices, scaling and reframing, diagramming, and storytelling, and prototyping to test assumptions. One can easily learn how design thinking can be applied in health and social care settings to drive innovation and approach challenges. This programme provides you with the tools, resources, and inspiration needed to generate innovative solutions to challenges you see in health and healthcare.

Programme Objectives

This training programme has been designed to enable participants to understand:

Upon completion of the programme the participants will be able to recognise the changing nature of the healthcare landscape and the shortcomings of relying only on Linear, Logical, Analytical and Sequential Thinking and therefore the need to adopt non-linear approaches to business growth and innovation through Design Thinking. The participants will be able to comprehend the Design Thinking philosophy and how to practice it. They will be able to critically examine problems and arrive at innovative solutions through a process of creative and divergent thinking.

Programme Coverage

Session Coverage
Design Thinking in Health Care
Diagnosing healthcare problems

Different perspectives and definitions of design thinking. Identify and differentiate the situations and problems where design thinking is suitable.

Empathy and Client Centricity
Quality Insights

Use an empathic approach to discover client pain points and develop rich analytics and quality insights.

The Ideation Phase
Ideation and Concept Development

Understand the principles and factors that drive the process of ideation and concept development.

The Implementation Phase
Experimentation and Concept Selection

Develop strategies for experimentation through rapid prototyping.

Healthcare, Operations and Design Thinking
System Development

Adapting the organization setting to benefit from Design Thinking and develop new system / approach.

Who should attend?

The programme has been designed for professionals involved in Healthcare Value chain, Government Representatives,Policymakers, Creative Thinkers, Hospital CEOs, Managing Directors, Medical Superintendents, Medical Directors, Nursing Directors, Hospital Managers, Consultants, NHM Officials, Public Health Consultants, Doctors, NABH Accreditation Officers, MHA/MPH Faculties, MHA Graduates, NGO Personnel or anyone who desire to learn human centric aspects of design thinking with focus on application in healthcare and hospitals.

Pedagogy

This is an experiential offline programme that involves lot of interaction, hands on exercises, and a project. The programme will be mixed of interactive lectures, case discussions, video, guest talks.


Resource Person

Sheenu Jain

Dr. Sheenu Jain She is Associate Professor, Marketing and Chair, Centre for Innovation, Incubation, Entrepreneurship (CIIE) at IIHMR University. She has worked for a short stint with Jaipur Rugs as Assistant General Manager, Marketing and Communication. Before this, she was faculty in marketing and entrepreneurship at Jaipuria Institute of Management, Jaipur. She has over 16+ years of experience in academia, consulting, start-up training, digital marketing and student mentorship. She has earned her Ph.D. in green marketing. She holds a multi-disciplinary master's degree in MBA (marketing), M.Com and MSc applied psychology. She headed the Centre for Entrepreneurship and Innovation as a young management scholar at IIM Calcutta for about three years. She is also an ISB, Hyderabad, certified entrepreneurship educator. Goldman Sachs and London Business School have selected her for the 10,000 women entrepreneur programmes. She is also a certified master trainer from the Wadhwani Foundation on entrepreneurship education. She is a Design thinking expert and carried out consulting with various organizations.

Dr. Sheenu Jain
Associate Professor, Certificate Master Trainer
Design Thinking Expert
Chair-Centre for Innovation, Incubation and Entrepreneurship
Co-Founder IIHMR Startups

Programme Fee

The programme fee for Indian participants is INR 24,750 + 18% and for International Participants: USD 462 + 18% GST. The programme fee includes tuition, background reading material, lodging and boarding.

Discounts

Early Bird Discount: Nominations received with payments on before 4-weeks will be entitled to an early bird discount of 10%.
Group Discount: Any organization sponsoring four or more participants to the programme will be entitled for a discount of 20% on the total fee payable provided that at least four participants attend the programme.
Maximum Discount: Organization can avail themselves of both the discounts subject to maximum discount of 20%.

Venue

The programme will be held at IIHMR University, Jaipur. IIHMR University is located near Jaipur International Airport, Sanganer, Jaipur. The University campus provides a learning environment to the participants are welcome to use the library and recreational facilities at the campus.

Certification

A certificate of participation on the completion of the Programme will be issued by the IIHMR University, Jaipur, India.

Contact Us

All communication regarding the training should be made with the Training Department at the following address. Please fill the registration form on below apply now button.

Programme Officer (Training)

The IIHMR University
1, Prabhu Dayal Marg, Sanganer Airport
Jaipur 302029, Rajasthan

Phone Number: Mobile: +919358790012, 0141-3924700
Email: training@iihmr.edu.in & cc: sheenu@iihmr.edu.in


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