Social Marketing and Communication Activities

Agency : Project Monitoring Unit –Global Alliance for Improved Nutrition

The Global Alliance for Improved Nutrition (GAIN) is driven by the vision of a world without malnutrition. GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier.  IIHMR is the Implementing partner of the food fortification project in Rajasthan. The Project Management Unit at IIHMR is entrusted with the responsibility of implementing social marketing and communication activities to increase awareness and acceptance of fortified flour, oil and milk in the community.  This work was in continuation of the first part of the project which resulted in development of a strategic framework for social marketing of fortified food. In the second part, different communication materials and activities were designed and implemented. 

A plethora of activities were undertaken. Morning walkers were introduced to fortified products. Stalls and canopies of fortified products were set up in local markets. Media was also used to spread the significance of fortified products FM channels, scripts for Nukkad Nataks, posters and pamphlets, newspapers ads etc. are some of the devices used for this purpose.

A plethora of activities ranging from contacting morning walkers of different public parks and gardens, parking lots with brief introduction to fortified products, to putting up stalls  and canopies of fortified products in local markets, to pamphlet distribution in local fairs and fests, designing of jingles for FM channels, themes for animated movies, scripts writing for nukkad nataks, student competition for poster and pamphlet design, designing of stickers, trolleys and glow sign boards for retailers, posters for display in clinics, newspaper ads, standees, presentations for school activities and retailers meet to updating of face book page on activities conducted under social marketing, and attending national and international conference for promotion and dissemination of work done under social marketing through research papers. All other means of promotional materials to reach relevant stakeholders were conceptualized and designed. 



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Last Updated on: 18-11-2024

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