Conference Paper Presented

  • Banerjee, Saurabh Kumar. 2024. “Analysis of prescription monitoring studies in chronic drug therapy for designing effective marketing interventions for the pharmaceutical brand managers.” P. 146 in 3rd International Marketing Conference (iMarC III): Marketing Transformations: Reimagine, Realign, and Rework, edited by B. J. Gogoi, P. C. Mandal, and P. K. Chopdar. Shillong, Meghalaya, India: Indian Institute of Management Shillong.  ISBN: 978-93-340-0371-0 (e-book)https://www.iimshillong.ac.in/wp-content/uploads/2024/03/iMarC-III_BoA.pdf
  • Karmore, Shefali, Pranav Ayush, Saurabh Kumar Banerjee. 2024. “A study to investigate the perception and approaches of gen Z towards sustainable cosmetic products in Jaipur city, Rajasthan, India.” P. 134 in 3rd International Marketing Conference (iMarC III): Marketing Transformations: Reimagine, Realign, and Rework, edited by B. J. Gogoi, P. C. Mandal, and P. K. Chopdar. Shillong, Meghalaya, India: Indian Institute of Management Shillong.  ISBN: 978-93-340-0371-0 (e-book)  https://www.iimshillong.ac.in/wp-content/uploads/2024/03/iMarC-III_BoA.pdf
  • Kaur, Anurinder, Anil Chandhok, and Saurabh Kumar Banerjee. 2024. “Brand Image and Its Impact on Consumer Behavior with Respect to OTC Drugs: A Comprehensive Review.” P. 8 in 3rd International Marketing Conference (iMarC III): Marketing Transformations: Reimagine, Realign, and Rework, edited by B. J. Gogoi, P. C. Mandal, and P. K. Chopdar. Shillong, Meghalaya, India: Indian Institute of Management Shillong. ISBN: 978-93-340-0371-0 (e-book)  https://www.iimshillong.ac.in/wp-content/uploads/2024/03/iMarC-III_BoA.pdf
  • Pande, Tanushree, Shriyani Roy, Saurabh Kumar Banerjee. 2024. “Market investigation study of antidiabetic drugs in Jaipur city, Rajasthan, India.” P. 56 in 3rd International Marketing Conference (iMarC III): Marketing Transformations: Reimagine, Realign, and Rework, edited by B. J. Gogoi, P. C. Mandal, and P. K. Chopdar. Shillong, Meghalaya, India: Indian Institute of Management Shillong. ISBN: 978-93-340-0371-0 (e-book)  https://www.iimshillong.ac.in/wp-content/uploads/2024/03/iMarC-III_BoA.pdf
  • Roy, Shriyani, Tanushree Abhay Pande, Saurabh Kumar Banerjee. 2024. “Market reflection study of anti-hypertensive drugs in Jaipur city, Rajasthan, India.” P. 54 in 3rd International Marketing Conference (iMarC III): Marketing Transformations: Reimagine, Realign, and Rework, edited by B. J. Gogoi, P. C. Mandal, and P. K. Chopdar. Shillong, Meghalaya, India: Indian Institute of Management Shillong. ISBN: 978-93-340-0371-0 (e-book) https://www.iimshillong.ac.in/wp-content/uploads/2024/03/iMarC-III_BoA.pdf
  • Fahad Afzal and Arindam Das, presented a paper titled “Uncovering the pre-natal sex determination preferences among the left-behind wives of solo outmigrants from rural Bihar” at The 5th International Congress on Kerala Studies-International Conference -Migration Conclave-2024. Organized by V. S. Chadrasekharan Pillai Centre for Studies and Research, Pathanamthitta. Conference date and location: 19th – 21st January 2024. Thiruvalla, Kerela. 
  • Fahad Afzal and Arindam Das, presented a paper titled “Determinants of antenatal healthcare service use by left behind wives of male-outmigrants: insights from rural Patna” at The XXII Bhopal Seminar 2024: Contemporary Issues and Future Challenges in Indian Demography. Organized by MLC Foundation and Shyam Institute. Conference date and location: 17th - 19th February 2024 in Bhopal

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