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A Study on the Effect of Consumer Participation on Price Sensitivity of Fortified Products
Agency : Project Monitoring Unit –Global Alliance for Improved Nutrition
The objective of the study was to understand the impact of the non-economic factors which could have an influence on the purchase decision of the consumer in order to find out whether these non-economic factors were powerful enough to negate the impact of economic factors and reduce price sensitivity of fortified products.
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IIHMR University
1, Prabhu Dayal Marg,Near Sanganer Airport, Jaipur - 302029
Phone: 91-141-3924700, 2791431-32
E-mail: iihmr@iihmr.edu.in
