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Market Profile of Jaipur City
Agency : Narayan Hrudayalaya, Jaipur
Narayana Hrudayalaya is a chain of multi-super specialty hospital promoted by the renowned cardiac surgeon, Padam Shree Dr. Devi Shetty. With an aim to provide affordable healthcare to the people of India, Dr. Shetty has planned to establish at least one hospital in each of the capital cities of the Indian States. In this series, a 1000-bed multi-specialty hospital at Jaipur was built.
One of the greatest challenges faced by the hospitals today is about knowing how they can respond to the changing health care environment in their market. In view of this, the management had decided to carry out a market analysis through IIHMR, Jaipur. The purpose of this study was to discuss the health care market scenario which would enable the management to visualize the service mix, fix its tariff and identify the prospective medical staff willing to join the hospital.
Major Findings: The health care provision in Jaipur is dominated by the private sector comprising charitable trust hospitals and nursing homes. According to the Rajasthan Patrika (2005), Jaipur has nearly 24 government hospitals and 91 private hospitals. Out of the total 29,386 beds in the city, 16,947 beds (57.67%) are in the private sector (the majority owned by over 1100 nursing homes with an average bed capacity of 10) and 12,439 beds fall under the public sector.
An exercise of exit interviews and non-participant observation reflects that, although client expectations are set at a low tone, the guality of service available at public hospitals is a matter of concern. In particular, people expect competent carel cure, comfort, communication, cleanliness and courtesy. It is noteworthy that the clients are willing to pay for good quality clinical services
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IIHMR University
1, Prabhu Dayal Marg,Near Sanganer Airport, Jaipur - 302029
Phone: 91-141-3924700, 2791431-32
E-mail: iihmr@iihmr.edu.in
