MBA Pharmaceutical Management
The University offers MBA Pharmaceutical Management. This educational programme aims at developing trained professionals with requisite skills in planning and operating management techniques; diagnosing and solving management problems; and acquiring consultancy skills, with a view to preparing them to manage pharmaceutical industrial units.
As the programme has set high standards of management education in the pharmaceutical management sector. it has attained the status of a premier program in the country. Our students go for training and placement to a large number of pharmaceutical organizations.
Objectives of the Programme
The broad objective of the programme is to build knowledge and skills to perform as effective professionals in pharmaceutical systems, both in the public and private sectors. The syllabus and course contents are designed to meet the needs of fresh graduates and mid-career professionals.
- To help understand concepts and techniques of modern management and their application in making the managerial roles of the participants efficient and effective.
- To develop skills of analyzing, diagnosing and solving operational problems in the delivery of pharmaceutical services.
- To help learn the application of qualitative and quantitative analytical tools as applicable to pharmaceutical industry.
- To help understand and appreciate methodologies of pharmaceutical management training and develop skills with the focus on strategic responsibility for training and human resources development for pharmaceutical industry.
- To enlarge the outlook and vision of participants about the larger background and context of pharmaceutical management.
The Programme is designed to Enable the Students:
- To help learn about appropriate strategies for effective planning implementation and evaluation of policies in pharma sector
- To help learn the application of qualitative and quantitative analytical tool
Structure of the Programme(Duration 2 years)
Introductory Courses (Subject to Change)
The Introductory Courses are non-credit course
- Written and Verbal Communication
- Human Process Lab(HPL)
- Essentials of Computers and IT
Core Courses: TERM-1 and 2
- Principles of Management
- Organization Behaviour
- Human Resource Management
- Financial Management - 1
- Research Methods
- National and International Environment for Pharmaceutical Industry
- Essentials of Pharmaco-epidemiology
- Regulatory Environment for Pharma Business
- Pharmaceutical Marketing
- Managerial Economics
- Business Communication
- Introduction to Medical Pharmacology
- Intellectual Property Right
- Social Media Marketing
At the end of the first year, each student would work with an organization on a project for a period of a minimum of eight weeks. The objective is to allow students to have intense day-to-day interaction with organizations. Summer training would provide exposure to the student to the working of an organization in a real life setting. It would also help students to develop managerial skills, competencies, and facilitates an informed career choice by the students. At the end of summer training, they are assessed on the basis of their performance during the period by way of a report and poster presentation.
Core Courses: Term-3 and Term-4
- Strategic Management
- Management Information System
- Operations Research
- Project and Entrepreneurship Management
- Sales and Distribution Management
- Pharmaceutical International Business Management
- Pharmaceutical Production Management
- Market Research
- Total Quality Management
- Product and Brand Management
- Supply Chain Management
- Clinical Research and Development
- Consumer Behaviour
- Financial Management - 2
- Data Management and Analysis
Elective Courses (Subject to Change)
Electives are offered depending on current industry needs, students’ requirements and their interest. These could cover subjects like
- Private Public Partnership
- Ethics in Hospitals
- Innovations Management
- Advanced Excel
- Data Analytics
- Health Financing
- Public Health Nutrition
- Urban Health
More of elective courses can be included depending upon their usefulness.
Dissertation and Internship
Each student is required to submit a dissertation involving personal research in his/her area of interest. The dissertation includes a critical review of literature pertaining to the specific area of interest, data collection and analysis on the selected problem besides other components of the dissertation. The dissertation must be completed in the Second year to qualify for the degree.